Every Brand is Different
Your Strategy Should Be Too

One size doesn’t fit all, and your branding shouldn’t either. Every SociaLight package begins with a Brand Summary & Audit, a strategic deep dive into your current presence, strengths, and opportunities. From there, we build a tailored approach, allowing you to select the services that best support your goals.

Step 1: Brand Summary & Audit

Before we start, I analyze your brand—your messaging, visuals, social media, and website—to identify what’s working and what needs improvement. You’ll receive a summary with actionable recommendations tailored to your goals.

Step 2: Build Your Package

Once you’ve received your brand audit, you decide what comes next. Choose from the categories below and build a package that fits your business.
Brand Identity & Strategy
If your brand feels outdated, inconsistent, or unclear, a brand restructure gives you a fresh foundation. This package refines your logo, colors, typography, messaging, and brand positioning to create a strong and cohesive identity across all platforms.

  • Three rounds of three custom logo mockups to explore different directions
  • A social media and website brand book to maintain consistency
  • New color palette & typography selection for a polished, intentional look
  • Refined brand messaging & tone that aligns with your audience
  • Brand guidelines to ensure a seamless identity across platforms
Social Media Strategy & Management
A strong social media presence drives engagement, builds trust, and increases brand awareness. This package includes strategy, content creation, and management, making it easy to stay consistent without the stress.
  • Two tailored posts per week, designed, written, and scheduled
  • A strategy report with insights on content direction and engagement goals
  • Researched hashtags to increase reach and visibility
  • Content planning & scheduling to ensure a consistent presence
Website Design & Optimization
Website Design & Optimization
Your website is your brand’s digital home—it should be visually strong, easy to navigate, and optimized for conversions. Whether you need a full redesign or strategic updates, this package ensures your website reflects your brand and helps grow your business.

  • Website audit with recommendations for improvements
  • Custom website design (or a refresh of your current site)
  • SEO optimization to improve search rankings and traffic
Marketing & Content Strategy
Custom content strategy tailored to your goals
  • 5 Email marketing campaigns to increase engagement & retention
  • 5 Social Media campaigns
  • Ongoing council
  • Growth Tracking 
Photography & Visual Content
Great branding needs great visuals. Whether you need professional brand photography, product shots, or custom-designed graphics, this package brings your brand to life with high-quality content. Perfect for websites, social media, or marketing materials.

  • A brand-focused photo session to create content that fits your aesthetic
  • 5 Custom-designed social media graphics to enhance engagement
  • 5 Editable templates for Instagram posts, stories, and marketing materials

Not Sure What You Need? Let’s Talk.

If you're unsure where to start, I offer intro calls to help you figure out what’s best for your brand. We’ll go over your goals, challenges, and where you want to take your business. From there, I’ll recommend the right services to get you there.